About Us
Stay connected with the people who bring Social Butterfly Digital to life. Get to know the friendly faces, creative minds, and marketing pros who support your brand behind the scenes, blending experience, personality, and passion to help your business shine online.
At Social Butterfly Digital, we’re more than a social media agency, we’re a team of strategists, creators, community‑builders and cheerleaders for brands doing good work in the world.
Founded by Tracy Marland in 2019, the business has grown into a collaborative hive of talent united by one mission: to put the social back into social media. We believe platforms should feel positive, human, and genuinely connective, not overwhelming or transactional. That belief shapes everything we do.
Our team thrives on conversations, community and collaboration. We get to know your brand, your people, and your goals so we can create social media that feels like you… authentic, engaging and full of personality, delivering your messages to your target audience.
Our Values
Authenticity
Caring about what makes your business unique, we craft content that is a true reflection and extension to your brand and beliefs.
We provide the services that suit you and your needs with no jargon and clear guidance.
Clarity
Transparency over who you should be targeting, where and how, with data driven results.
Whatever service you need, you will be much clearer about what to do and how.
Conversations
Armed with a meaningful strategy that delivers purposeful content, you can confidently connect with your ideal clients.
Over 15yrs experience in marketing & social media. Creating over 2000 client interactions each month.
Our Approach
01
Brand Discovery chat and audit
Understand your goals and current position.
02
Clear strategy
Tailored, realistic and achievable planning.
03
Flexible delivery
We can handle everything, or we can mentor you.
04
Authentic content and engagement
Strategic storytelling that resonates & invites interaction.
05
Transparent reporting
See what’s working and tweak to further improve.
Our Expertise
We specialise in Facebook, Instagram, LinkedIn and TikTok, helping brands create social media they’re proud of - profiles that reflect their good work, their values, and their brilliant teams.
Expect creativity, honesty and 100% commitment from us. We love working with:
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SMEs passionate about their brand
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Independent & ethical businesses
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Brands ready to scale their digital presence
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Teams who want authentic connection, not just followers
TEAM SBD
Every business has its own story and, at Team SBD, we’re proud to tell that story - to help you stand out. We focus on the moments, the details, and the personality that make people stop, look, and most importantly engage.
We at Social Butterfly Digital are on a mission to put the social back into social media by making it a positive place and experience for all. Conversations, community & collaborations are where we thrive - on and offline.
Tracy Marland
MD/ Founder
Workplace superpower:
Questioning! I am naturally curious… it helps me to understand brands, develop strategies & analyse results
If you could have a coffee or cocktail with anyone who would it be?
Princess Diana - I’d love to know her side of the story!
Favourite platform and why?
Facebook - Facebook memories brings a smile to my day! I love the platform for staying in touch with friends, family and community
2 truths and 1 lie: I worked with Jason Donovan, I was in a show with Debbie McGee, I have had a song in the UK charts
Workplace superpower: Persuading people to participate in their video content.
If you could have a coffee or cocktail with anyone who would it be? 'd have a cocktail with P!nk & a cup of tea with Michael Jackson (if a dead or alive question haha)
Favourite platform and why? I Love the variety on instagram and its quick pace; it's also a fun platform to use for our clients. I also have a new found love for LinkedIn; it's an underrated platform that offers so much more than people realise
2 truths and 1 lie: I have a fear of pips in things. I've hung out with royalty & their horses. I can do the splits
Social Media Account Director
Sally Payne
Jazz Payne
Senior Content Creator
Workplace superpower: Juggling different projects and tasks while staying organised and productive.
If you could have a coffee or cocktail with anyone who would it be? My Dad with a cocktail as we don’t see each other as much as I’d like, so the more is a bonus!
Favourite platform and why? LinkedIn, because I enjoy connecting and chatting with people, and it’s a great platform for networking and learning from others professionally.
2 truths and 1 lie: I’ve been scuba diving, I’ve played football in America and Barcelona, I’ve auditioned for Britain's Got Talent
Leyla Oztas
Social Media Project Manager
Workplace superpower: Design
If you could have a coffee or cocktail with anyone who would it be? My Mum!
Favourite platform and why? Instagram as you get a mix of everything.
2 truths and 1 lie: I am half Turkish, I have five siblings, I can touch my nose with my tongue.
Olivia Lloyd
Junior Content Creator
Workplace superpower: Videoing at content shoots.
If you could have a coffee or cocktail with anyone who would it be? I would have a cocktail with my favourite podcast people: LuAnna (the pod), Louisa and Anna.
Favourite platform and why? TikTok. I use TikTok a lot for recommendations on where to eat and where to go for a day trip because people give their honest opinions.
2 truths and 1 lie: I love travelling, I have done a Skydive, I have 3 dogs.
